Page 48 - Tạp chí bonsai cây cảnh BCI 2015Q3

Bjorn’s access to top quality Oscar, who lives in Amsterdam, discovered a pas- Bjorn Bjorholm also discovered bonsai at an early
bonsai specimens adds much sion for both bonsai and the internet when he was age. He went on to serve a traditional, six-year bon-
credibility and authority to fourteen. He started a simple website called Bonsai sai apprenticeship in Japan at the Fujikawa Kouka-en
the offering. Below are two Empire to promote and teach the art of bonsai. To- Nursery under the master Keiichi Fujikawa and now
trees featured in the Bonsai
Beginner’s Course. day Bonsai Empire exceed 1 million visits a month, travels the world teaching and demonstrating bonsai.
all languages combined. Many followers depend on His films, Bonsai Art of Japan, broadcast on Bjorn’s
Oscar to connect them to the wide world of bonsai. channel on You Tube has 15,000 subscribers (total
He is the author of the online best-seller, “Bonsai, a view count almost 3 million in 4 years).
beginners guide.” With the use of today’s technology and their keen
intuitions, they are reaching out to a new generation of
bonsai enthusiasts with an online course that is avail-
able on demand with a one-time purchase. Students
progress at their own pace—most lessons are two to
seven minutes long—the longest session is about 18
minutes in duration. The entire course can be watched
in about a hundred minutes. The information pro-
vided is well-presented and easy to follow. Students
can stop the lecture to practice on their tree as they
progress through the lectures.
The course is a series of high definition films that
employ lively music, professional camera work, well-
written scripts and informative graphics and titles.
Fast-motion photography is used to keep the students
attention during repetitive work such as detail wiring.
The website is responsive, meaning the content ad-
justs in size to accommodate large screens, tablets and
smart phones. The first series of lectures are succinct
and provide an overview. The subjects are treated in
much more detail later in the course. There are bonus

46 | BCI | July/August/September 2015